Does your customer experience live up to your brand promise? Are you exceeding or falling short of your customers' expectations?
Maybe your delivery is just about average and ready for a little TLC?
Our new study CX+ shows you how to close the gap between brand promise and customer experience… and achieve greater levels of:
SATISFACTION, LOYALTY, ADVOCACY and PROFITABILITY.
GET THE LOW-DOWN ON CX+We talked with 7,280 people in India, and asked them what they expected from their bank, what their actual experiences as customers were, and how these experiences compared with the brand promises. We then calculated the CX+ score for each bank by combining their CX performance and their Experience Gap.
These are the brands that hold the Experience Advantage.
Find out how these organisations compare by downloading the full report.
Leading CX+ banks are clearly focussing on brand purpose, efficiency and authenticity in the way they engage with people at each touchpoint across their customer journey – and this is paying off for them, both commercially and reputationally.
Customers of CX+ leaders in India are:
Retail banks in India have an opportunity to set the global standard for digital customer experiences. However, they also face major challenges in regaining consumer confidence and meeting demand for 24/7 access to personalised banking experiences.
In this fast-evolving marketplace, can you afford not to seek the Experience Advantage?
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Want to know more about the performance of your organisation and how you compare to the competition? We’d love to talk to you about how CX+ can help you achieve the Experience Advantage.
Send us a message and our CX+ team will be happy to get in touch and answer your questions.
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